Our purpose has always been to provide our clients with leading edge cosmetic solutions, tested and ready to go to market. Our fully fledged solutions are provided on a bespoke briefed basis and, in some instances we have developed fully branded ranges of new cosmetic concepts that can be delivered by you, direct to the market. In all instances intellectual property is handed over to the client in full.

About Maebl

Maebl is a New Zealand-based intimate care brand redefining how people think about, talk about, and care for their vulvovaginal wellbeing.

The vulvovaginal microbiome is unique and respecting its natural balance is essential to our intimate wellbeing. Maebl’s natural, hypoallergenic intimate care products are the first in New Zealand to receive microbiome-friendly certification from MyMicrobiome because they preserve the balance and diversity of the intimate microbiome.

Through their evidence-backed care, Maebl enables people to take control of their intimate wellbeing while encouraging more open, empowered conversations about intimate health.

Finne Haircare

Finne Haircare is a premium New Zealand brand designed for women who want more from their volumising haircare.

Unlike quick fixes that leave hair flat, heavy, or brittle, Finne takes a unique multi-pronged approach to volume: volumising, plumping, and gently texturising for lift that feels as good as it looks. Powered by proven actives, these formulations also support long-term hair and scalp health — so hair looks fuller today and stronger tomorrow.

The brand’s mission is simple: to help women feel confident, seen, and in love with their hair.

TWYG

TWYG is proudly the world’s premiere, ingredient-led, high-dosage Bioactive Totarol™ skincare range.

Working with nature and science, TWYG harnesses the powerful properties of Bioactive Totarol™ to deliver sustainable, effective and uplifting skincare to protect and rejuvenate.

Bioactive Totarol™, is a natural and organic antibacterial and antioxidant super ingredient sustainably sourced from fallen Tōtara tree. This ancient native tree is unique to New Zealand, and its lineage dates back over 100 million years. It is one of the hardiest trees on the planet that is able to survive environmental attacks due to the Totarol™ protecting it. Bioactive Totarol™ has been proven to be seven times more effective than Vitamin E* in terms of antioxidant qualities. It also fights harmful bacteria while not harming other useful microorganisms.

byebyebad™

Wave byebye to bad ingredients, bad packaging and bad products. Say hello to good with a range of natural and effective personal care products.

byebyebad™ is a world-first FMCG brand – harnessing the power of sustainably sourced NZ super ingredient Bioactive Totarol™ from fallen Tōtara trees.

byebyebad™ stands behind its name – for the equivalent of every fully sized Tōtara tree used to extract Bioactive Totarol™, 500 trees are planted in its place.

All of the byebyebad™ bottles are made from 100% recycled NZ milk bottles, with the larger bottles bottled by social enterprise Will and Able. byebyebad™ is using CarbonTrail™ to monitor its carbon footprint however is currently working towards being Toitū™ certified.

MiTru IQ

Lifestyle stressors and external environments are impacting our skin, and it shows. When our natural 24-hour rhythms (circadian rhythm) are unsettled, it reflects on our skin as fatigue, darkness under eyes, and a dull and less vibrant appearance.

It is MiTru IQ’s mission to counter this with a beautiful, scientifically proven, and innovative range of prebiotic skincare products.

Made in NZ from natural ingredients

Mi Tru IQ is New Zealand’s first prebiotic skincare range that works with the circadian rhythm. If you struggle with skin conditions that other products don’t seem to improve, or you just want to overhaul the health of your skin altogether, Mi Tru IQ is the intelligent skincare range you need.

HOLSKI

Skincare Made Simple, Results Amplified.

HOLSKI by Supplemetics is a new and holistic approach to beauty.

Supplemetics are oral and topical skincare products scientifically formulated to work together holistically from the inside out, by combining the best clinically proven, super active ingredients — everything from marine collagen, natural antioxidants, prebiotics, vitamins, peptides and more!-, supporting skin health and vitality well beyond its years..Using these same ingredients inside and outside maximise their effectiveness and truly transform your skin.

Evidence-based formulations

All active ingredients used in this range are backed by extensive in-vitro and in-vivo clinical trials and incorporated at beneficial levels. Each product has been carefully matched to one’s age and stage in life.

ibody NZ

ibody New Zealand is a premium, science-backed skincare brand created for the evolving needs of women 35+. Inspired by nature, perfected by Science, ibody delivers clean, effective formulas that renew, protect, and strengthen the skin through every stage of maturity.

Developed after extensive R&D, the range features a smart 3-in-1 approach — Anti-Aging, Anti-Blue Light, and Anti-Air Pollution — blending potent botanical and mineral actives to boost firmness, brighten the complexion, and reinforce the skin barrier, all while remaining gentle, eco-conscious, and proudly NZ made.

A key highlight of the collection is the Neckline & Décolletage Cream, designed specifically for one of the most delicate areas of a woman’s skin. Formulated to firm, smooth, and deeply hydrate, it targets visible signs of ageing, restores elasticity, and enhances the natural contour of the neck and chest for a lifted, youthful appearance.

ibody reflects the purity and innovation of Aotearoa, offering women 35+ skincare that is luxurious, effective, and naturally aligned with long-term skin health.

Inspired by Nature. Perfected by Science. Made in New Zealand.

ENZI

Apply Nature

Enzi is a strong believer that nature holds the key to radiant and healthy skin. Their line of skincare products are inspired by the lush forests, crystal-clear waters, and natural wonders of New Zealand. Their products are made with the finest natural ingredients, including Manuka Honey, which has been used for centuries to heal and nourish the skin.

But Enzi’s commitment to natural ingredients goes beyond just Manuka Honey. They also use a range of other plant-based ingredients, such as aloe vera, avocado oil, and jojoba oil, to create products that are gentle and effective. And every step of the way, we’ve kept our commitment to sustainability and the environment at the forefront of our minds.

Taking care of your skin should be a ritual, a moment of self-care that you look forward to every day.

Wai-Ma

Wai-Ma (Maori for Clean Water) is New Zealand’s first hydrating hand sanitiser. Crafted using nature derived ingredients, Wai-Ma Kills 99.9% of harmful germs and bacteria while providing skin protection and long lasting hydration and is infused with Sweet Orange Oil to provide a pleasant, refreshing smell.

Wai-Ma is formulated with 99.4% nature derived ingredients, including Harakeke (Flax Extract) and Sweet Orange Oil to provide a pleasant scent and after feel, while protecting the skin and providing long lasting hydration.

Wai-Ma also contains 69% Ethyl Alcohol, which kills 99.9% of harmful germs and bacteria.

THE STATUS QUOTE DIFFERENCE

Status Quo’s powerful formulations target all 3 pillars of youthful skin- Anti-ageing, Hydration and Skin Barrier- in just 3 steps.

THE RESULT?

A synergy of expertly formulated, clean cosmeceutical ingredients with powerful plant extracts.

A refined yet transformative skincare ritual for your best skin.

SYRENE

The Syrene range formulated by Beautiful Solutions contains a New Zealand Marine Collagen which has proven extremely popular in China, and across Australia and New Zealand. The brand is cited by NZTE as one of the best they have seen marketed from NZ.

THE PRODUCT RANGE

Syrene aqua combines active ingredients from the sea that beautifully melt into the skin, offering rich marine nutrients to nourish, hydrate and soothe. Suffused with natural and pure extracts that embody the gentle purity of the New Zealand Pacific Ocean. Of particular note is the unique gel masque product which literally melts into the skin

TRACK RECORD

Since inception Syrene has grown dramatically in numerous countries including China, Australia and New Zealand.

KOTIA

A unique and ground-breaking range developed with deer milk. Deer milk maintains a healthy radiant and wrinkle-free skin and is very powerful on its own, but we challenged ourselves to push the boundaries, and select ingredients that were unique and  were the ‘state-of-the-art’ when it comes to slowing down the effects of time in our skin. Every ingredient was carefully selected to work synergistically with deer milk, empowering and enhancing its wonderful antiaging properties and provided with visible effects but also immediate sensory effects.

FORMULATION

Created with New Zealand Premium Deer Milk. Kotia’s award winning formulations are proven to hydrate the skin continuously over 48 hours. The products also contain caffeine and green coffee extracts that provide a lifting effect and other ingredients that reduce skin puffiness for an ultimately smooth and hydrated complexion.

 

KANAPA

Kanapa™ skincare products were formulated with an exclusive Kanapa™ blend that has been clinically proven to reduce the number of wrinkles by up to 34%, to even-out skin tone and texture and reduce the appearance of age spots and discoloration.

FORMULATION

Kanapa™ is made up of high quality plant-based ingredients, sourced from around the world and including several key New Zealand native botanicals. Each ingredient has been carefully selected for its independent efficacy, and the blend ratio has been scientifically optimised to deliver synergistic results.

The outcome is a breakthrough formula with a proven ability to maintain and repair your skin health, for radiant, more youthful looking skin. Kanapa is the Maori word for “bright ” – a perfect namesake for this potent blend which includes Astaxanthin one of nature’s most powerful antioxidants, Harakeke Oil, an antioxidant that encourages hydration and helps speed up skin cell turnover. Mamaku Extract, a native New Zealand fern which helps prevent signs of aging and Moringa Oil which encourages the regeneration of skin proteins.

THE HONEY COLLECTION

The Honey Collection Group are firm believers that nature has a solution for everything. This includes perfect skin, which is why every ingredient is specifically selected to complement and aid the beneficial effects of their hero ingredient – UMF™ Mānuka honey.

FORMULATION

The Honey Collection formulae blend both simplicity and effectiveness together to create our authentically natural skincare, to help you enjoy luminous, healthy skin without any of the synthetic additives that have become so common in today’s society.

MANUKA HEALTH

Manuka Health are world leaders in the use of Manuka honey, and its widely researched unique properties on topical use. We developed therapeutic products harnessing its powerful antibacterial activity to nourish and protect when applied to irritated broken skin. The products we created, repair and restore damaged tissue, ensuring the skin barrier is reinforced, by limiting water loss and soothing inflammation. The products are a unique blend of botanical ingredients with exceptional attributes for topical use acne and acne scars, psoriasis, and more.

HERITAGE – BRIGHT EYES OIL

This oil is specially developed to use on the Eyelid. It rejuvenates, protects and brightens the eyelid skin.

Heritage Bright Eyes Oil protects against blepharitis, styes and other mild infections of the eyelids. It works wonders as an eye makeup remover too.

Clean, refresh and rejuvenate your Eyelids!

100% natural, Vegan friendly and cruelty-free

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